In the United States, struggling with 8.6% national unemployment rate and an economy slowly recovering from the worst recession America has had seen since the Great Depression, the need for pooling resources and working collectively is greater than ever before.  While the nation’s largest companies continue to lobby for privatization of the internet, a new generation of entrepreneurs are finding ways to use the internet for what it was intended: sharing. 

“Plenitude: The New Economics of True Wealth”, by Juliet Schor is one among many new serious explorations of how the structural underpinning of today’s economy and society need to change to make the living more sustainable (also more just, & flat-out healthier and happier). Schor, a Boston College sociologist, argues that we need to work collaboratively in building social capital, moving away from “Business-as-Usual” or BAU, which is driven by values of high production and high spending. One way to divest from BAU is by, you guessed it: sharing, renting and exchanging resources, thereby increasing our investment in “Social Capital” and building communities that nurture collaborative consumption, DIY and open-source attitudes and methods. All trends that are gaining & will continue to gain popularity (eventually becoming necessities) as available resources and traditional capital markets wither.

In sum, economic and environmental instability and growing concern for the future of the global commons, have led to a wave of creativity and innovation focused on sharing, reusing, recycling and reselling goods and services; Weeels is very proud to be part of this movement.