sharingeconomy

Bandwagon airport taxishare featured on CNN and NBC


In a recent profile of taxi alternatives, CNN technology correspondent Samuel Burke caught up with CEO David Mahfouda and a few Bandwagon riders at LaGuardia Airport, where Bandwagon’s app and rideshare technicians match together passengers on the taxi line who are going the same way. Bandwagon riders save up to 40%, and are given priority access to NYC taxi cabs, speeding up the line for everybody.

And in a segment last month for our hometown NBC affiliate, reporter Lynda Baquero spoke to David and profiled Bandwagon’s LaGuardia Airport service.

Hailing a taxi is being disrupted by technology and sharing. To help you (and us!) navigate the various options for a ride—and differentiate ridesharing from ride selling —Nyron and Florencia made a handy map of the various Transportation Network Companies and what they offer. 
  Read more about    where we fit into that picture and our thoughts about taxis and the sharing economy  .

Hailing a taxi is being disrupted by technology and sharing. To help you (and us!) navigate the various options for a ride—and differentiate ridesharing from rideselling—Nyron and Florencia made a handy map of the various Transportation Network Companies and what they offer.

Read more about where we fit into that picture and our thoughts about taxis and the sharing economy.

The value of connecting with people who are going the same way

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A few months ago, a group of researchers at MIT’s SENSEable City lab analyzed a year’s worth of NYC taxi rides—170 million trips—and found something fascinating: by tracing the routes of thousands of cabs, they surmised that nearly 80 percent of those trips could have been shared. That is assuming that passengers were willing to share (and, similarly, that there was a good way to connect them), and willing to travel no more than three minutes out of their way.

Just think about it, they said: if even a small fraction of those potential shared rides were shared, we could make a significant impact on the city’s congestion and pollution, which are dead weights on any city’s prosperity.

A visualization like this elaborates one of the promises of analyzing “big data” sets. If we can see the world’s invisible lines, we might also begin to shift our thinking about how we exist in the world and how we move around it.

Unlike regular vehicles, taxis are already designed as shared spaces. But, the research implied, they could be shared even better. “How might entertaining these questions be the first step in building a more efficient and cheaper taxi service?” they asked.

We’re building an answer at Bandwagon, matching riders throughout the five boroughs who are going the same way at the same time. You can use the app to dispatch a licensed taxi and find a passenger match in NYC; elsewhere, you can use Bandwagon in addition to existing taxi services, sharing a ride with another rider going your direction.

Every ride is a potential Bandwagon, open to other members nearby. Your ride is proportional to the cost of your seat, not the entire car. Your environmental footprint is closer to your size, too.

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This doesn’t just contribute to the well-being of existing taxi users and to the city as a whole. A shared taxi system might accommodate people who might be underserved by public transit, filling in transportation gaps without adding cars to the road while cutting the costs of vehicle transportation. 

Throughout the summer in New York, Bandwagon is offering special offers to new and existing users, especially at times and places where we think matches are likely. Sign up with the code MATCH to get $10 credit for use all summer long. And look for guaranteed discounts to all NYC airports on Thursdays and Fridays, and from NYC airports on Sundays. 

We’re also helping match riders in places where they tend to congregate—airports, transportation hubs, events, and companies—to cut long taxi lines and make shared transportation seamless and efficient. You can see more about that aspect of Bandwagon at bandwagon.io/events.

In future releases, we will be better demonstrating the potential for rideshares with people who are near you. For now, to get a sense of the shares waiting to be made, play around with HubCab here: hubcab.org. You can chart your regular transit routes, see how many others might be going your way, and calculate the savings in fares and carbon dioxide that come with real ridesharing.

What ridesharing really is

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Taxi hailing apps have become controversial. Like hand-wringing, subpoena-serving, rock-slinging, 10,000-car-protest controversial. “Ride-sharing” companies have been widely attacked and praised, accused of bypassing laws as they turn non-professionals into taxi drivers who can be dispatched with a few clicks. The controversy has raised critical questions for “the sharing economy” about labor, liability, and trust.

But strangely, somewhere along the way, the meaning of ridesharing itself got lost.  

Words are misused all the time, and language evolves of course. Misunderstanding ridesharing (and sharing in general) is unfortunate considering how valuable we think sharing can be to the economy—and what stands to be lost if journalists, Silicon Valley, politicians and others get it wrong.

“Ridesharing” isn’t only being misused by the media, from the New York Times to TechCrunch, from the Associated Press to the New Yorker. It’s also being misused by lawmakers as they craft new laws that are shaping the future of urban transportation.

All this disruption isn’t really about sharing. The controversy revolves around new ways of dispatching all kinds of taxis. On one hand, it’s about the old guard of the taxi industry girding itself from disruption; on the other, it’s about how the disruptors are in some cases doing their disrupting by side-stepping laws.

At Bandwagon, we think ridesharing means something different, and it’s a definition that’s actually quite common within the transportation arena: ridesharing is sharing your ride with another passenger who is going your way.

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Ridesharing, according to last year’s federal transportation bill, means offering the use of seats in your own car to other passengers along your route on a cost-reimbursement basis only. Like most things we share, ridesharing brings benefits to riders (saved time and money) and to our communities (reduced pollution and congestion). 

Ridesharing is not the same as dispatching and paying a driver to pick you up and take you somewhere, be it by raising your hand, calling a dispatcher, or using one of dozens of apps. This is hailing a taxi.

In general, taxis are a shared resource and part of a smart urban transport network. This includes luxury cars dispatched by app and peer-to-peer taxis driven by amateur drivers in their own cars. Taxis fill in gaps in public transportation and bolster it too, as David King, a Columbia University professor has observed in his research on what he calls “asymmetrical mode-share.” All in all, taxis enable us city-dwellers to give up car ownership for a transportation network that’s more affordable, efficient and better for our cities.

Still, taxis dispatched by apps are more likely to be called “rideshares” rather than “taxis,” even though they operate a lot like taxis, and they aren’t doing any more or less sharing than any other taxi does. We don’t call renting an apartment “building-sharing,” so why do we call hailing a taxi ridesharing? 

How did the term “ridesharing” come to describe an app-dispatched taxi cab? It might have been because of California law: unlike taxis, drivers who are “ridesharing” by giving people lifts to places they were already going were historically not subject to taxi rules.

By branding the new services as “ridesharing”—or at least accepting the term and using it to lobby regulators—these companies found a new way into a market from which they would otherwise be prohibited if they weren’t using that umbrella term. Now, California has a new phrase, “transportation network companies,” or TNCs, a term that doesn’t exactly roll off the tongue. Meanwhile, the “ridesharing” moniker has stuck.

Real ridesharing is different than that. It’s a way to better use the vehicles that we have now rather than adding new cars to already crowded roads. It’s a way of getting people where they need to go cheaply and quickly, when public transit isn’t an option or when cabs are in short supply. Ridesharing is a way of improving access to the market by making taxi cabs cheaper to take, especially at high demand times, not more expensive.

At Bandwagon we’re working on real, real-time ridesharing every day. We enable passengers to book rides and get matched with other passengers in licensed taxis, car services and private vehicles. Passengers sharing taxis benefit from increased capacity and accessibility, while drivers increase earning capacity and cities reduce congestion. And instead of raising prices when demand is high, real ridesharing enables Bandwagon to lower prices.

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Real-time route matchmaking—that’s the stuff of ridesharing. Illustration by Brendan Dalton.

New York is an especially good city for ridesharing: as a study last year found, nearly 80 percent of the city’s taxi trips could have been shared, assuming that passengers were willing to travel no more than three minutes out of their way, and were willing to share—and, relatedly, that there was a good way to connect them.

In the U.S., it’s estimated that about 76 percent of drivers go to work alone, which means that most days, most of us who drive travel with at least three perfectly good empty seats next to us. “If more of us would simply pile into cars together — on our way to work, or school, or wherever — we could reduce congestion, emissions, even the need for parking,” Emily Badger wrote in April in the Washington Post. “And what’s not to like about that?”

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Taxi rides between 15th Street and Midtown in New York City demonstrate the potential for shared rides. (Via Hubcab / MIT SENSEable City Lab)

One thing we can all agree on: in general, taxis are an important part of a city’s transportation system. They improve the way we use private vehicles. If there are going to be cars in cities, taxis are a good compromise. Their utilization rates are drastically higher than private cars, in some cases 1900 percent higher. Think about the amount of time your typical urban car is used versus the amount of time it’s parked curbside, taking up valuable space (in between street cleanings, let’s be honest), and then think about how taxis are used. All the new taxi apps—us included—are hopefully helping make it easier to “use” taxis and hopefully making taxis better too. 

Taxi regulations might serve an incumbent industry, but they also exist to keep the taxi “system” working: they prevent a glut of taxis on the road, ensure that the people driving those taxis are licensed and insured, and help cities maintain a thriving fleet of trained drivers who can make a reasonable wage. Laws helped turn the taxi business from a shady industry—what the Times in 1923 called a “yellow peril”—into a powerful, reputable part of the city’s public transit infrastructure.

Given how many taxis on the road are currently underutilized—what taxi drivers call “dead head"—and given how centralized some of the control over the industry can be, taxi innovation is going to be a crucial part of our future cities. 

Part of that innovation includes finding ways to make better use of some of the empty seats in those taxis. Real ridesharing is awesome for cities. It can reduce congestion, expand public space, increase our ability to live dense and rich lives without totally screwing the one planet we have, and without unleveling the playing field.

We’re being sticklers about terminology because we see the benefits that technology and sharing in particular can bring to our cities. We know that connecting riders to share rides has the power to undo much of the damage that excess vehicle trips have done to our public space and social fabric. As cities and companies continue to fight or choose to work together in upgrading our existing transportation systems—and we are rooting for the latter—we don’t want a buzzword to ruin what we think is a positive kind of disruption to our cities’ transportation.

Alex Pasternack and David Mahfouda are co-founders of Bandwagon.

This post was edited for clarity on June 26.

What happened in Vegas

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Last week, Bandwagon was at International CES in Las Vegas with a mission: to relieve the stress of the taxi lines on attendees of the world’s biggest consumer technology conference and to relieve the stress on the city’s roads too. There was also a nice bonus: a panel of judges assembled by Verizon chose us from among over a thousand companies to receive one of their inaugural Powerful Answers Awards in sustainability. We’re in great company.

We’ll use the award of $700,000 to continue to build our network of riders and drivers, and to bring the future of urban ridesharing to more places beyond our bases of operations in New York, at LaGuardia Airport, and in Montreal. 

If you know somewhere in particular that could use some Bandwagon in its transportation life, drop us a line at hi at bandwagon dot io.

Cheers,

Alex, David, and your friends at Bandwagon

Collaborative Consumption as Disaster Preparedness

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Reading this interesting article on Co.Exist reminded us at Bandwagon of our experience in the fall during Hurricane Sandy. As a New York City-based company, we saw the enormous impact the disaster had on transportation and we wondered how taxi-sharing could help. When the Port Authority of NY and NJ called us to help the pile-up of airplane passengers trying to disembark at LaGuardia during the fuel shortage that followed the Hurricane, we jumped at the chance. Bandwagon facilitated hundreds of passengers’ shared taxi rides, making better use of a limited resource. We’ve seen taxi-sharing work before in reaction to a disaster, and we hope it’s there in a future as a tool in major cities.